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Ecologically responsible yet also kinda vain?
Same here. Our salon-quality plastic-free shampoos are so good, you’ll actually want to use them.
Cut the trash.
+800 5-stars reviews
60-day money back guarantee
As seen in
What’s in them?
Hyperconcentrated formulas made with top-tier ingredients.
Hydrolyzed Rice Protein
A water-soluble protein that has been shown to increase total hair volume and add natural shine.
Batana Oil
Replete with healthy acids, tocotrienols (Vitamin E), and carotenoids (an antioxidant).
Sodium Cocoyl Isethionate
A super gentle emulsifier that beauty industry insiders refer to as “baby foam.”
Tried-and-true botanicals
Depending on each hair-type formulation, we mix in arnica extract, tea tree oil, chamomile, and more of the best plant-based ingredients.
Why ditch the plastic stuff?
Let’s compare
Retail Price
Main Ingredient
Product life
$18
Sodium Cocoyl Isethionate (aka “baby foam”)
45 washes
Liquid Shampoos
$5 (for the cheap stuff) to $40+
Water
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Shampoo Bar
$13.50
$18.00
Equals an average 5 plastic bottles!
Strengthens your hair from the root.
Hair Type:
Frizz
Oily
Blonde
Flaky
Thin
Postpartum
Sensitive Scalps
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Conditioner Bar
$13.50
$18.00
Equals an average 5 plastic bottles!
Strengthens your hair from the root.
Hair Type:
Frizz
Oily
Blonde
Flaky
Thin
Postpartum
Sensitive Scalps
Save 25% off with every delivery*
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Shampoo + Conditioner Set
$24.38
$32.50
Shampoo lasts an average 3 months and conditioners up to 5!
The perfect eco-chic hair care duo.
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Hair Type:
Frizz
Oily
Blonde
Flaky
Thin
Postpartum
Sensitive Scalps
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Where it all started
Alida Boer
For those not familiar, Alida Boer is a force of nature (though, unassuming as she is, she hates it that we put it that way). A beauty queen from Guatemala who quit modeling for entrepreneurship. She started Marias Bag in 2011 to share the ancient art of centuries-old Guatemalan textile weaving and treat it for what it is: Latin American haute couture.
La Batana
During a trip to Honduras to give a talk on sustainable fashion, she kept hearing about a local product that was "a miracle for hair loss." Skeptical yet desperate, she tried the famous batana oil everyone talked about. It was rustic and unfamiliar, but it worked. Her hair stopped shedding. It felt softer and looked shinier. And, best of all, she noticed baby hairs.
A word from our Founder:
What they said…
A Cleaner way to care for your Hair
cut the trash
Houston, we have a plastic problem. We make the choice of cutting one line of plastic waste from your life obvious by making your hair look and feel better than ever.
Cut the toxic
Our formulas are 100% free of parabens and phthalates so they’re safe for you and your whole family.
A Cleaner way to care for your Hair
Cut the trash
Houston, we have a plastic problem. We make the choice of cutting one line of plastic waste from your life obvious by making your hair look and feel better than ever.
Cut the toxic
Our formulas are 100% free of parabens and phthalates so they’re safe for you and your whole family.
Frequently asked questions
What's Batana?
One daily serving of AG1 eliminates the need for other supplements such as a multivitamin, multimineral, antioxidants, superfood blends, phytonutrients, greens blends, adaptogens, digestive enzymes, prebiotics, probiotics and synbiotics. You can trust AG1 to be effective with no compromises – ever – and the highest quality and greatest nutritional content.
I wash my hair every other day, how long will my Nolé Shampoo and Conditioner Bar last?
Each shampoo bar equals three 8.4oz bottles of liquid shampoo, and each conditioner equals five of the same size. If you wash your hair every other day, a shampoo bar will likely last up to 3 months, and a conditioner bar up to 5 or even six. Of course, this depends on how much product your hair calls for.
Why should I care that your products are PH balanced?
Acidic products will close your hair cuticles and shrink the strand. In contrast, alkaline products will soften and swell the strand, thus opening the cuticle. Therefore, the products you use on your hair should roughly match the natural pH level for a gentle clean.
Why aren't all shampoo PH balanced?
Many hair products have added sulfites, which are an inexpensive way to create lather and cleanse, but they also increase the pH level.
Are your shampoos and conditioners natural?
Yes, of course. We’re obsessed with making hair care that works really well without harming our health, bodies or planet. To this end use super-ingredients like batana oil or parkii butter and only combine them with essential, scientifically-backed and proven-safe plant-based ingredients that boost their efficacy.
What happens if I don't like your shampoos and conditioners?
Our “Pelo Lindo Promise” guarantees your satisfaction. Read the policy here.
