THE INSPIRING MOMENT
Beyond your worst, bad hair day, ever hit a hair hurdle? Something you weren’t sure your hair, your crown and glory, could ever recover from? Well, Alida Boer did, right after becoming a mamma and welcoming her baby boy. Her normally long flowing luscious flowing mane of hair took a hard hit and suddenly, she was facing the ultimate hair nightmare: relentless shedding, dreaded split ends, dull dryness, and – bald spots.
FINDING THE HERO
While advocating for sustainable fashion on a trip to Honduras, Alida heard the buzz about a rumored native ingredient called Batana Oil. This so-called miracle elixir was famed for kicking hair loss to the curb and rejuvenating lifeless hair. Curious and eager, Alida took the plunge, and voilà! In just weeks, her hair was bouncing back – softer, healthier, and sprouting new growth at the crown and all around. Batana Oil is our hero ingredient, so of course it’s in every product because it has SO many benefits.
And just like that, Nolé Care was born.
At Nolé, we are on a mission: to gift you with healthy hair, help the planet ditch plastic, and spread wellness vibes all around. Our pride points? We’re cruelty-free, plastic-free, paraben-free, sulfate-free, and totally vegan. Try us, and you'll see the difference. Not head over heels? No worries! We'll swap any product within 60 days for a refund or a different item. Yep, we’re that confident.
DISCOVER OUR FOUNDER
Alida Boer, as the reigning Miss Guatemala in 2007, recognized the potential to use her newfound platform and visibility to uplift her community. Boer founded Marias Bag in 2011, a social enterprise dedicated to preserving and promoting the exquisite artistry of Guatemalan textile weaving, the first of more entrepreneurial endeavors to come.
At Maria’s Bag, Boer's vision transcended mere fashion. She strategically positioned these handcrafted creations as "Latin American Haute Couture," elevating the artisans' work and empowering them with the knowledge and tools to achieve
financial independence for their families. This demonstrates not only Boer's entrepreneurial spirit but also her deep understanding of economic empowerment and the importance of sustainable, community-driven initiatives.
Boer's entrepreneurial spirit continued to flourish in March 2022 with the launch of Nolé Care, a pioneering plastic-free, Batana Oil based, shampoo bar brand. This eco-conscious venture, designed to save space, money, and the planet, underscores Boer's ability to translate her intellect, beauty, and bold ambition into success across all facets of her life: family, love, business, community and the planet.
what do we care about?
“A good hair day makes all the difference.”
- Alida Boer, founder and CEO
