Love this shampoo - and the conditioner to match it! It suds up so nicely, smells so good, and I love that this brand is boycot approved!! Only comment on the shampoo is that it doesn't last super long, I have very thick hair and I was needing to buy a new bar just about every three weeks. I've tried similar brands like Nopalera which also suds really nicely, and defintely lasts a bit longer, but this shampoo felt like it moisturized my hair so much more than other brands! Looking for a bar shampoo that suds up well and doesn't make thick hair feel stripped of moisture, you've found it!